Atlantic recording artist Kevin Lyttle is proving anew one of music's most important tenets: that just one person, with one daring idea, can convert an entire world full of listeners, fans, and musicians. With its irrepressible beat, sweet melody, and a vocal performance that's at once mellow, intense, and inviting, Kevin's smash single, "Turn Me On" - recorded in a local studio on the island of St. Vincent - is the biggest soca hit to emerge from the Caribbean in 20 years. His eclectic and innovative fusion of music - traditional soca, American R&B, and Jamaican dancehall - set the entire West Indies on fire, and has boomed across dance floors worldwide in a phenomenal two-year run. For Kevin, 26, its massive and still-growing popularity has been a living lesson in music's ability to unite and inspire. "Everybody's searching for something new; that's the way of the world," observes Lyttle. "I'm trying to be an ambassador for a music that's been underestimated. My main focus is to take soca music where it's never been before, so people can hear our music, our deep culture. It's important for people to know where I come from."